How To Choose The Right Keywords For SEO and SEM Which words or phrases are potential customers typing into their favourite search engine when they are looking for your product? This is a great starting question when determining the primary keywords to focus your advertising and Search Engine Optimisation (SEO) campaigns on; knowing these exact […]
Boost Your SEO With Short Promo Videos: It’s simple really; Google owns YouTube, and Google (being in the search business) recognises that more people prefer to watch a video than read a large page of text. So what does Google do? It displays YouTube videos as results to search queries, and keeps both its shareholders and […]
Using Plugins on Your WordPress Site If you’ve built a site with WordPress you can add extra functionality via plugins; these are essentially pieces of code specifically built for use with the WordPress CMS, allowing your site to do more things. And there’s even better news: most of the 37,000+ plugins are free (with some […]
Be honest, you tried to click on the above “Play” icon, right? Don’t worry, you’re not the only one! Today we’re talking about the importance of video (and audio) on your website. Adding Audio and Video to Your Website A recent statistic in AdWeek.com noted that people have halved their attention spans in the […]
Get your marketing wrong and nobody will know or care about how wonderful your product is, or how well designed your website might be. Get it right however, and your site could turn into a cash-minting machine, which in a simple formula earns more net than it costs to attract and convert new customers. The […]
Choosing the right domain for an ecommerce business can be one of the most crucial decisions around branding, marketing and developing your business. Get this right, and people will find your site more easily, remember your brand quicker, and you’ll see more business coming in your virtual doors. So, how to choose and register a domain […]
What are keywords? Here in our Beginner’s Guide to Keywords and SEO, we discuss exactly what keywords are and how to get these right to generate large amounts of organic traffic. Simply put, keywords are individual words or phrases that search engines use to match people’s search enquiries with relevant content on the web. For […]
Search Engine Optimisation (SEO) is the art of being found and ranked highly by the major search engines. Search businesses compete on serving up the most relevant results to their customers, the browsing public, and it’s your job to learn what these search companies are looking for so that you get the best results and […]
Maintaining a blog about your business, industry, and products/services you are selling is one of the best ways to boost your search rankings and drive large volumes of organic (non-paid for) web traffic to your site. If you think about it, millions of people get online and search Google, Yahoo and Bing daily for things […]
