Generating Quality Web Traffic with Google AdWords Setting Up Ad Groups in AdWords As we discussed here in Getting Started With Google AdWords, Ad Groups are a way of organising a bunch of individual pay per click ads, usually by keyword theme. Each Ad Group is then added to a Campaign which will have a […]
How To Choose The Right Keywords For SEO and SEM Which words or phrases are potential customers typing into their favourite search engine when they are looking for your product? This is a great starting question when determining the primary keywords to focus your advertising and Search Engine Optimisation (SEO) campaigns on; knowing these exact […]
Damien Bos: What I learned from spending $150,000 on Facebook ads Why wouldn’t you use Facebook ads? According to The Economist, Facebook now controls 9% of all online advertising globally, touching over 1.4 billion users. That’s a lot of eyeballs to advertise to. Combine that size with Facebook’s intimate knowledge of each of […]
