I’ve looked over a good number of business plans in the past few years, and I’d say this is the most under-prepared section in the average startup’s strategy documents: specifically how are we going to acquire customers, and how much is our Customer Acquisition Cost (CAC) really going to be? Inevitably, those people go on to ask the question, […]
Almost everybody in Asia, except those without VPNs in certain countries, is on Facebook. Every day. That’s a whole lot of traffic. How can you access this traffic, and turn it into paying customers? Read on: Acquiring New Customers via Facebook. First Step: Set up a Business Page You’ll want to set up a specific […]
Becoming a power user of Google AdWords should be your goal; no other platform has the reach and online marketing potential that AdWords has, so take the time to learn this system. Each individual ad is grouped within Ad Groups, which are then grouped into Campaigns within Google AdWords. Here we will talk about getting […]
