Generating Quality Web Traffic with Google AdWords Setting Up Ad Groups in AdWords As we discussed here in Getting Started With Google AdWords, Ad Groups are a way of organising a bunch of individual pay per click ads, usually by keyword theme. Each Ad Group is then added to a Campaign which will have a […]
Understanding Your Online Market and Competitors – It’s easier than you might expect! In an online business, it’s possible to estimate the potential size of your customer base through a few handy tools provided by the major search engines. Large amounts of search traffic, or overall search volumes increasing over time may indicate that your […]
You might have heard about online advertising, and the oft-mentioned Pay-Per-Click (PPC) advertising. What is Pay-Per-Click advertising? Simply put, Pay-Per-Click (PPC) advertising is a way of displaying your text ads in front of people searching the web, whereby you only pay the ad server when a potential customer clicks on your ad. What happens after […]
Becoming a power user of Google AdWords should be your goal; no other platform has the reach and online marketing potential that AdWords has, so take the time to learn this system. Each individual ad is grouped within Ad Groups, which are then grouped into Campaigns within Google AdWords. Here we will talk about getting […]
