I’ve looked over a good number of business plans in the past few years, and I’d say this is the most under-prepared section in the average startup’s strategy documents: specifically how are we going to acquire customers, and how much is our Customer Acquisition Cost (CAC) really going to be? Inevitably, those people go on to ask the question, […]
Understanding Your Online Market and Competitors – It’s easier than you might expect! In an online business, it’s possible to estimate the potential size of your customer base through a few handy tools provided by the major search engines. Large amounts of search traffic, or overall search volumes increasing over time may indicate that your […]
