I’ve looked over a good number of business plans in the past few years, and I’d say this is the most under-prepared section in the average startup’s strategy documents: specifically how are we going to acquire customers, and how much is our Customer Acquisition Cost (CAC) really going to be? Inevitably, those people go on to ask the question, […]
Understanding Your Online Market and Competitors – It’s easier than you might expect! In an online business, it’s possible to estimate the potential size of your customer base through a few handy tools provided by the major search engines. Large amounts of search traffic, or overall search volumes increasing over time may indicate that your […]
It is perhaps the holy grail of online business: finding customers that come back and purchase your product or service on a regular basis. Even better is if you can get them to sign up to a membership where they pay a monthly fee for access to your product or service via an auto pay or […]
Whether you’re selling children’s toys or Software as a Service (SaaS), your customers are almost certainly spending time on social media. The questions to ask are: where are they active, and where do they expect to find you? Having a presence and leading the conversation about your product/service and industry is a crucial step in […]
