How To Choose The Right Keywords For SEO and SEM Which words or phrases are potential customers typing into their favourite search engine when they are looking for your product? This is a great starting question when determining the primary keywords to focus your advertising and Search Engine Optimisation (SEO) campaigns on; knowing these exact […]
Damien Bos: What I learned from spending $150,000 on Facebook ads Why wouldn’t you use Facebook ads? According to The Economist, Facebook now controls 9% of all online advertising globally, touching over 1.4 billion users. That’s a lot of eyeballs to advertise to. Combine that size with Facebook’s intimate knowledge of each of […]
It may sound simple, but it will definitely increase your chances of success if you know what the customer truly wants and will pay for. How to do this? Ask them! Or better yet, run a small test and observe what your customers actually want to pay you for. How to Run a Focus Group […]
Understanding Your Online Market and Competitors – It’s easier than you might expect! In an online business, it’s possible to estimate the potential size of your customer base through a few handy tools provided by the major search engines. Large amounts of search traffic, or overall search volumes increasing over time may indicate that your […]
Becoming a power user of Google AdWords should be your goal; no other platform has the reach and online marketing potential that AdWords has, so take the time to learn this system. Each individual ad is grouped within Ad Groups, which are then grouped into Campaigns within Google AdWords. Here we will talk about getting […]
