Have you ever felt out of your depth in a discussion about email marketing? You’re not the only one. These top 21 email marketing terms & definitions below will grow your knowledge and understanding about email marketing, and help you look and feel like an email pro. Read on! 1. Above The Fold This is the part of […]
Today’s post comes courtesy of Coverrme (Crowdfunding 2.0) founder Rob van Haaren. Think Kickstarter and Indiegogo are the only crowdfunding platforms out there? Or that crowdfunding is only for tech companies and smart-watch startups? Think again! Over to Rob: Sometimes, life can throw you nasty curve balls: unexpected medical bills, sudden job loss, or creeping […]
Procrastination can be hazardous to your business! (Why Your Business Needs a Virtual Assistant) Guest author Nadia Chiang Geary, founder of The Hong Kong Virtual Assistant, shares her insights on habits of successful entrepreneurs and why your business needs a virtual assistant. Being an entrepreneur takes a lot of courage and motivation. While most […]
I’ve looked over a good number of business plans in the past few years, and I’d say this is the most under-prepared section in the average startup’s strategy documents: specifically how are we going to acquire customers, and how much is our Customer Acquisition Cost (CAC) really going to be? Inevitably, those people go on to ask the question, […]
Guest writer Nishant Kapoor, Founder of PetProject.hk, LifeProject.hk, and entirecommerce.co, shares his 12 Steps to Optimise ecommerce Conversion Rates: We broadly define conversion as those people that buy something, or perform a pre-defined action on our website, as a percentage of the number of people who visit our website. Conversion is the holy […]
Happy New Year! It’s around this time of each year that we find ourselves thinking about the resolutions we should make (or tried last year to keep), what we have achieved so far in life, and perhaps even if this is the year we should go out on our own in business? Forget New Year […]
Almost everybody in Asia, except those without VPNs in certain countries, is on Facebook. Every day. That’s a whole lot of traffic. How can you access this traffic, and turn it into paying customers? Read on: Acquiring New Customers via Facebook. First Step: Set up a Business Page You’ll want to set up a specific […]
Generating Quality Web Traffic with Google AdWords Setting Up Ad Groups in AdWords As we discussed here in Getting Started With Google AdWords, Ad Groups are a way of organising a bunch of individual pay per click ads, usually by keyword theme. Each Ad Group is then added to a Campaign which will have a […]
QUICK START GUIDE Now Available! Got an idea that you want to take online? Not sure where to start? QUICK START GUIDE is your friend, helping you to get your online business up and running in an afternoon (or a weekend at most). Follow these 9 steps to start selling online today! […]
How to Become a Self-Published Author for Less Than $1,000 So you’ve decided to publish your next (or perhaps first) book online as an ebook. And why not? The market for ebooks is booming; PricewaterhouseCoopers forecasts ebook revenues in the USA to be $6.74bn in 2015. Considering the average ebook price is around $6, that’s […]
