Your site’s images and graphics say a lot about who you are as a company and what your customers might expect from you. Getting your branding and key images right is therefore essential to building trust and getting customers to do what you want them to do; stay and make purchases! Getting Your Branding Right […]
You may not realise it, but an average website has a surprising amount of copy (written words) presented throughout each of the pages. Every page needs to be written in a concise, clear, and appropriate tone to your target audience, and this takes some time. It is also not something that can be easily outsourced […]
What will your business cost to setup and run? After putting together your business plan, you should have a good idea of the expenses you expect to have when running this business and therefore the amount of capital required. Broadly, these will fall into the following four categories: 1. Cost of development This will vary […]
Where to find the money in funding a new business? You (hopefully) have a good idea of how much it will cost to get set up and running in your business model. Should you fund it yourself or raise investment capital? Let’s discuss the options for funding your business. 1. Self-Funded If you can afford […]
New online technology seems to be developed almost daily, however the basic standards and principles of HTML have been relatively unchanged over the past decade. Should you possess the determination (and a free text editor) you could still create your own website from scratch by following the basic principles of HTML and referencing a dictionary […]
Choosing the right domain for an ecommerce business can be one of the most crucial decisions around branding, marketing and developing your business. Get this right, and people will find your site more easily, remember your brand quicker, and you’ll see more business coming in your virtual doors. So, how to choose and register a domain […]
If you want to set up your own website on your own domain and add a moderate level of customisation, a Content Management System (CMS) can be a great place to start. A CMS is a ready-made and tested website, that allows you to extend and add to the functionality by way of plugins, without […]
If you use a Content Management System (CMS), you may well choose a pre-designed “theme” for your website and feel you don’t have to be too concerned with designing your page from scratch. It is however still important to have an understanding of good web design principles; getting the basics right will help you look […]
What are keywords? Here in our Beginner’s Guide to Keywords and SEO, we discuss exactly what keywords are and how to get these right to generate large amounts of organic traffic. Simply put, keywords are individual words or phrases that search engines use to match people’s search enquiries with relevant content on the web. For […]
With a global audience and billions of people spending more and more time online these days, you may want to consider launching an online business. Let’s discuss some of the pros and cons of online business and taking to the internet for your next venture. Pros of Online Businesses: 1. Open 24/7 Ever browsed the internet at […]
