It may sound simple, but it will definitely increase your chances of success if you know what the customer truly wants and will pay for. How to do this? Ask them! Or better yet, run a small test and observe what your customers actually want to pay you for. How to Run a Focus Group […]
Understanding Your Online Market and Competitors – It’s easier than you might expect! In an online business, it’s possible to estimate the potential size of your customer base through a few handy tools provided by the major search engines. Large amounts of search traffic, or overall search volumes increasing over time may indicate that your […]
Using Plugins on Your WordPress Site If you’ve built a site with WordPress you can add extra functionality via plugins; these are essentially pieces of code specifically built for use with the WordPress CMS, allowing your site to do more things. And there’s even better news: most of the 37,000+ plugins are free (with some […]
After coming up with a shortlist of business ideas, you now need to see if there’s a market for any of these business ventures. The market does not have to be huge; one of the real benefits of the Internet for small businesses is that it opens up a global audience. This means you can […]
“Fail to plan and you’ll be planning to fail” is the oft-quoted line from Benjamin Franklin. Writing down a solid plan of what your business will do and specifically how it will make money is a wise idea, and will help you truly define what your business is (and isn’t) about. So, How to Write […]
It is perhaps the holy grail of online business: finding customers that come back and purchase your product or service on a regular basis. Even better is if you can get them to sign up to a membership where they pay a monthly fee for access to your product or service via an auto pay or […]
Wondering how to optimise your web copy? While you are writing copy for your prospective human customers, it’s also crucial to remember what the search engine robots also need to see in order to rank your pages well, and thus reward the relevance of your site to the web-browsing public’s enquiries. Getting your copy right for […]
Business Idea: The Online Publisher Do you have something to say that people will be entertained or informed by? Why not start a blog or resource site about your favourite topic? This basic business concept is like running a free magazine; you give away interesting content to get readers, and then advertisers pay you to […]
Which Internet business should you choose? It may help to start by writing out a list of things you are good at, and things that you have a passion for or are knowledgeable about. This gives you an immediate head start over the competition, as you will be selling to people like you, who think […]
Thinking of starting your own business? Here are 4 Key Traits of Successful Entrepreneurs: 1. Drive 5% inspiration, 95% perspiration? There may be something to that saying, as it is certainly in the execution that businesses turn from being a good idea into a successful and proven entity. You’ll need the drive and determination to see projects […]
