Already have a thriving offline business? Perhaps you can increase sales revenue and exposure by taking your bricks and mortar business online; web visitors can discover your business through new channels, and choose to either buy online or visit your physical store in person. Is Your Business Suited To Going Online? First things first: not […]
Do you prefer taking photos over writing long blog posts? Why not build a following on Instagram and do paid promotions via sites like http://buysellshoutouts.com/ or http://themobilemedialab.com/? These agencies help connect you with paying advertisers, giving you the chance to post on their behalf for a fee. You can, of course, source willing advertisers directly […]
OBA Guest blogger Anthony Lance, founder of Phatrice.com, shares their company’s experiences regarding the 4 big pitfalls for digital startups: 1. Probably the biggest temptation for online based startups is to put too much emphasis on the digital experience right at the beginning. We dropped most of our initial funding into building a snazzy site, but […]
In addition to having a mobile-responsive site, you may also want to build a dedicated app for your business. Thankfully you don’t have to spend thousands having an agency build this for you; there are ways of doing it yourself even if you don’t know how to code. Building a low-cost business app may be your […]
One of the best ways to stay in touch with your customers, and to encourage them to regularly return to your site, is through building an email list. This list will be a valuable part of your company as you grow, and how you manage this list may determine just how much of a sticky […]
One of the fantastic things about running an online business is the availability of data and information about your customers. It is possible to know so much about what is working and what isn’t, and adjust your strategies in real time. An excellent source of this data is Google Analytics; the best news is that […]
Search Engine Optimisation (SEO) is the art of being found and ranked highly by the major search engines. Search businesses compete on serving up the most relevant results to their customers, the browsing public, and it’s your job to learn what these search companies are looking for so that you get the best results and […]
Whether you’re selling children’s toys or Software as a Service (SaaS), your customers are almost certainly spending time on social media. The questions to ask are: where are they active, and where do they expect to find you? Having a presence and leading the conversation about your product/service and industry is a crucial step in […]
