How To Choose The Right Keywords For SEO and SEM Which words or phrases are potential customers typing into their favourite search engine when they are looking for your product? This is a great starting question when determining the primary keywords to focus your advertising and Search Engine Optimisation (SEO) campaigns on; knowing these exact […]
Damien Bos: What I learned from spending $150,000 on Facebook ads Why wouldn’t you use Facebook ads? According to The Economist, Facebook now controls 9% of all online advertising globally, touching over 1.4 billion users. That’s a lot of eyeballs to advertise to. Combine that size with Facebook’s intimate knowledge of each of […]
Boost Your SEO With Short Promo Videos: It’s simple really; Google owns YouTube, and Google (being in the search business) recognises that more people prefer to watch a video than read a large page of text. So what does Google do? It displays YouTube videos as results to search queries, and keeps both its shareholders and […]
In August 2012 I had an idea; I would quit my finance job to build a website and sell discounted fashion items to online customers in Hong Kong. Fashion brands would give me their stock on consignment, I would sell these products digitally, and get paid before having to pay for the stock; a perfect […]
Online Business in Asia: How To Sell Online To The World’s Largest Market by Damien Bos It’s never been easier to start your own online business, and this ebook shows you how. Written by entrepreneur, author, and speaker Damien Bos, you’ll get the secrets to quickly getting started online in Asia. Get this ebook today here! […]
A picture tells a thousand words, and getting your website’s images right is key to attracting and keeping your customers’ attention. We’ve put together this list of 8 fantastic websites for royalty-free images and stock photography, so you’ll never have to use dull images again. But first, a friendly note about licenses: Most of these […]
You might have heard about online advertising, and the oft-mentioned Pay-Per-Click (PPC) advertising. What is Pay-Per-Click advertising? Simply put, Pay-Per-Click (PPC) advertising is a way of displaying your text ads in front of people searching the web, whereby you only pay the ad server when a potential customer clicks on your ad. What happens after […]
What are meta tags? How should you use links on your site most effectively? These are some of the questions answered today in our post: Getting Your Meta Tags and Links Right. Read on! So, What are Meta Tags? If you go to View -> Developer -> View Source on any webpage in Google Chrome […]
Wondering how to sell advertising on your website and make money? The good news is, once you have developed a reasonable size audience (let’s say 10,000 or more visits per month), you can then begin to monetize this traffic by selling advertising space on your site. While there are ways to sell dedicated ad banners […]
Get your marketing wrong and nobody will know or care about how wonderful your product is, or how well designed your website might be. Get it right however, and your site could turn into a cash-minting machine, which in a simple formula earns more net than it costs to attract and convert new customers. The […]
