Your site’s images and graphics say a lot about who you are as a company and what your customers might expect from you. Getting your branding and key images right is therefore essential to building trust and getting customers to do what you want them to do; stay and make purchases! Getting Your Branding Right […]
You may not realise it, but an average website has a surprising amount of copy (written words) presented throughout each of the pages. Every page needs to be written in a concise, clear, and appropriate tone to your target audience, and this takes some time. It is also not something that can be easily outsourced […]
What will your business cost to setup and run? After putting together your business plan, you should have a good idea of the expenses you expect to have when running this business and therefore the amount of capital required. Broadly, these will fall into the following four categories: 1. Cost of development This will vary […]
Where to find the money in funding a new business? You (hopefully) have a good idea of how much it will cost to get set up and running in your business model. Should you fund it yourself or raise investment capital? Let’s discuss the options for funding your business. 1. Self-Funded If you can afford […]
New online technology seems to be developed almost daily, however the basic standards and principles of HTML have been relatively unchanged over the past decade. Should you possess the determination (and a free text editor) you could still create your own website from scratch by following the basic principles of HTML and referencing a dictionary […]
Every website consists of data within text, image and media files, and these files must be stored somewhere. When a user views your site, they are actually using a web browser (such as Chrome, Internet Explorer or Firefox) to open and read these documents that you have stored on an internet connected server. You therefore […]
Choosing the right domain for an ecommerce business can be one of the most crucial decisions around branding, marketing and developing your business. Get this right, and people will find your site more easily, remember your brand quicker, and you’ll see more business coming in your virtual doors. So, how to choose and register a domain […]
We discussed Content Management Systems (CMS) in that previous post, and WordPress is one of the most popular CMSs available. Depending on who you ask, WordPress CMS now powers between 20-25% of the websites on the internet, creating a powerful community of users, developers, and contributors to this open-source platform. At the end of the […]
One of the best ways to stay in touch with your customers, and to encourage them to regularly return to your site, is through building an email list. This list will be a valuable part of your company as you grow, and how you manage this list may determine just how much of a sticky […]
One of the fantastic things about running an online business is the availability of data and information about your customers. It is possible to know so much about what is working and what isn’t, and adjust your strategies in real time. An excellent source of this data is Google Analytics; the best news is that […]
