Which Internet business should you choose? It may help to start by writing out a list of things you are good at, and things that you have a passion for or are knowledgeable about. This gives you an immediate head start over the competition, as you will be selling to people like you, who think […]
So you’ve decided to start a new venture online. Great! You might be wondering where to start your online business…and you’ve come to the right place. Let’s discuss the options: Assuming you are developing an ecommerce business, your site will primarily serve to do two things: Act as a sales funnel, persuading each customer to buy […]
Get your marketing wrong and nobody will know or care about how wonderful your product is, or how well designed your website might be. Get it right however, and your site could turn into a cash-minting machine, which in a simple formula earns more net than it costs to attract and convert new customers. The […]
Already have a thriving offline business? Perhaps you can increase sales revenue and exposure by taking your bricks and mortar business online; web visitors can discover your business through new channels, and choose to either buy online or visit your physical store in person. Is Your Business Suited To Going Online? First things first: not […]
Do you prefer taking photos over writing long blog posts? Why not build a following on Instagram and do paid promotions via sites like http://buysellshoutouts.com/ or http://themobilemedialab.com/? These agencies help connect you with paying advertisers, giving you the chance to post on their behalf for a fee. You can, of course, source willing advertisers directly […]
OBA Guest blogger Anthony Lance, founder of Phatrice.com, shares their company’s experiences regarding the 4 big pitfalls for digital startups: 1. Probably the biggest temptation for online based startups is to put too much emphasis on the digital experience right at the beginning. We dropped most of our initial funding into building a snazzy site, but […]
Thinking of starting your own business? Here are 4 Key Traits of Successful Entrepreneurs: 1. Drive 5% inspiration, 95% perspiration? There may be something to that saying, as it is certainly in the execution that businesses turn from being a good idea into a successful and proven entity. You’ll need the drive and determination to see projects […]
Software as a Service (SaaS) for ecommerce has become a big hit over the past few years; you pay a monthly subscription fee for access to an all-in-one solution for your ecommerce store. With these solutions there is no need to build your own site, sign hosting and payment processing agreements, or do any of […]
The online marketplace is not a new phenomenon; eBay and Amazon both made the business model famous in North America in 1994-1995, enabling thousands of micro-entrepreneurs to get online and sell to other customers over the internet. Since then, Asian marketplace websites such as Taobao (Mainland China), Rakuten (Japan), Lazada (South-East Asia) and many others […]
In addition to having a mobile-responsive site, you may also want to build a dedicated app for your business. Thankfully you don’t have to spend thousands having an agency build this for you; there are ways of doing it yourself even if you don’t know how to code. Building a low-cost business app may be your […]
