Be honest, you tried to click on the above “Play” icon, right? Don’t worry, you’re not the only one! Today we’re talking about the importance of video (and audio) on your website. Adding Audio and Video to Your Website A recent statistic in AdWeek.com noted that people have halved their attention spans in the […]
“Fail to plan and you’ll be planning to fail” is the oft-quoted line from Benjamin Franklin. Writing down a solid plan of what your business will do and specifically how it will make money is a wise idea, and will help you truly define what your business is (and isn’t) about. So, How to Write […]
It is perhaps the holy grail of online business: finding customers that come back and purchase your product or service on a regular basis. Even better is if you can get them to sign up to a membership where they pay a monthly fee for access to your product or service via an auto pay or […]
Editing Your WordPress Theme and Design The great thing about using open-source CMSs like WordPress is you can freely edit your theme and design and get the exact look you are after. WordPress is built in PHP for functionality, MySQL for the database and content, and CSS for the appearance. You can therefore change the […]
Becoming a power user of Google AdWords should be your goal; no other platform has the reach and online marketing potential that AdWords has, so take the time to learn this system. Each individual ad is grouped within Ad Groups, which are then grouped into Campaigns within Google AdWords. Here we will talk about getting […]
The Internet is certainly disrupting many industries, from travel to taxi services, software, services, consulting and more. Most businesses have found online competition and are trying to adapt, catch up, or change models to stay relevant to the next generation of digital natives. The good news is many Internet businesses can be launched at minimal cost […]
Wondering how to sell advertising on your website and make money? The good news is, once you have developed a reasonable size audience (let’s say 10,000 or more visits per month), you can then begin to monetize this traffic by selling advertising space on your site. While there are ways to sell dedicated ad banners […]
Once you have bought and registered your domain name, and chosen a host for your website, you will then need to set up your web space. Follow these steps and you’ll be up and running: 1. Change Your DNS to Your Hosting IP Address The company that sells you the domain operates your Domain Name […]
Wondering how to optimise your web copy? While you are writing copy for your prospective human customers, it’s also crucial to remember what the search engine robots also need to see in order to rank your pages well, and thus reward the relevance of your site to the web-browsing public’s enquiries. Getting your copy right for […]
Business Idea: The Online Publisher Do you have something to say that people will be entertained or informed by? Why not start a blog or resource site about your favourite topic? This basic business concept is like running a free magazine; you give away interesting content to get readers, and then advertisers pay you to […]
