Almost everybody in Asia, except those without VPNs in certain countries, is on Facebook. Every day. That’s a whole lot of traffic. How can you access this traffic, and turn it into paying customers? Read on: Acquiring New Customers via Facebook. First Step: Set up a Business Page You’ll want to set up a specific […]
Most people have heard of Alibaba, the Chinese e-commerce juggernaut which listed on the New York Stock Exchange in September 2014 raising US$25 billion and setting a record for the biggest public share listing to date. Not content with that record, Alibaba’s 2015 Singles Day sales (akin to the US’s Black Friday or Cyber Monday) […]
Generating Quality Web Traffic with Google AdWords Setting Up Ad Groups in AdWords As we discussed here in Getting Started With Google AdWords, Ad Groups are a way of organising a bunch of individual pay per click ads, usually by keyword theme. Each Ad Group is then added to a Campaign which will have a […]
QUICK START GUIDE Now Available! Got an idea that you want to take online? Not sure where to start? QUICK START GUIDE is your friend, helping you to get your online business up and running in an afternoon (or a weekend at most). Follow these 9 steps to start selling online today! […]
How to Become a Self-Published Author for Less Than $1,000 So you’ve decided to publish your next (or perhaps first) book online as an ebook. And why not? The market for ebooks is booming; PricewaterhouseCoopers forecasts ebook revenues in the USA to be $6.74bn in 2015. Considering the average ebook price is around $6, that’s […]
Registering Your E-Commerce Company in Hong Kong Guest Post by Michael Michelini Interested in getting started with international e-commerce via a Hong Kong limited company? Overwhelmed and not sure where to start? Today I hope to ease some of those concerns, as I remember being on your side of the monitor researching my brains out […]
How To Choose The Right Keywords For SEO and SEM Which words or phrases are potential customers typing into their favourite search engine when they are looking for your product? This is a great starting question when determining the primary keywords to focus your advertising and Search Engine Optimisation (SEO) campaigns on; knowing these exact […]
Planning a Website Using Wireframes You may choose to design and build your website yourself using a simple Content Management System (CMS) like WordPress or Magento, or outsource this work if it seems a bit too technical for you. Either way, you will need to develop a concept and define the structure of your site, […]
Damien Bos: What I learned from spending $150,000 on Facebook ads Why wouldn’t you use Facebook ads? According to The Economist, Facebook now controls 9% of all online advertising globally, touching over 1.4 billion users. That’s a lot of eyeballs to advertise to. Combine that size with Facebook’s intimate knowledge of each of […]
Boost Your SEO With Short Promo Videos: It’s simple really; Google owns YouTube, and Google (being in the search business) recognises that more people prefer to watch a video than read a large page of text. So what does Google do? It displays YouTube videos as results to search queries, and keeps both its shareholders and […]
